Population growth in the 65 plus group, coupled with the need for supports to maintain independence, has led to increased demand for independent, supportive and assisted living housing options for seniors in Canada.
Politicians refer to the dramatic increase in the seniors’ population as the silver tsunami. In the not to distant future, one in four Canadians will be over 65. And within the seniors demographic, there is a dramatic increase in the population aged eighty and over. There is strength in numbers so it should be of no surprise that seniors are now having a significant impact on the development and marketing of products and services for those aged 65 and over. Seniors housing is changing dramatically as a result of this growing population.